Biolab proposed its veg cold cuts from the Liveg range, entering with 8 references of veg cold cuts in part of the ICA chain stores, in southern Sweden and Gothenburg.
Did you know that in the European panorama Sweden is one of the countries with the highest consumption of plant based products? 🌿
The most loved product by Swedish consumers seems to be plant-based milk, followed closely by plant-based meat and plant-based cheese (for which they hold the second highest consumption position among European countries).
We are therefore proud to have our products positioned on the shelves of Swedish large-scale retail trade, in a context where we know that the veg philosophy is so widely sought after and appreciated.